AI & Advertising Technology
Meta CPCs Are at a 12-Month Low. The CVR Chart Tells the Real Story.
Meta CPCs hit a 12-month low in February 2026 while conversion rates fell in near-perfect lockstep. The CPA math is unchanged: cheaper clicks...
ROAS, CTR, and platform-reported CAC measure campaign efficiency. They say nothing about whether acquired customers return, subscribe, or generate...
