LTV Potential Calculator: Discover Your E-commerce Customer Lifetime Value

Estimate Your E-commerce LTV Potential

Are you focusing only on the first sale? Discover the true profit potential of your customers over their entire lifecycle. Use our advanced calculator for a more authentic estimate.

Master Your Customer Value

LTV (Lifetime Value) isn't just a number—it's your roadmap to profitability. This tool helps you see the real profit each customer brings over time.

How to Fill Out the Form

Enter Sales Data

Input your Initial Order Value (first purchase) and Repeat Purchase habits. This builds the revenue foundation.

Define Profit (Gross Margin)

Crucial! We calculate profit, not just revenue.
Example Sells for $100, costs $40 to make = 60% Margin.

Refine Accuracy (Important!)

Retention Rate: The % of customers who come back next year. E.g., 30-50% is typical for e-commerce.

CAC (Acquisition Cost): How much you spend on ads/marketing to get ONE customer. Included to check if you're actually profitable.

How to Read Your Results

Healthy LTV:CAC

Aim for a ratio of 3:1 or higher. This means you make $3 profit for every $1 spent on ads. If it's > 5:1, you can grow faster!

Caution Zone

If your ratio is under 1.0, you are losing money. You need to either lower CAC or increase Repeat Purchases immediately.

Note: This calculator provides estimates based on the information you provide. For a more detailed analysis specific to your business, request a free audit.

Enter Your Data

Average Initial Order Value ($)

Avg. Repeat Purchases Per Year

Avg. Value of Each Repeat Purchase ($)

Gross Margin (%)

Customer Lifespan (Yrs)

Discount Rate (%) (Adv)

Acquisition Cost (CAC)

Retention Rate (%)

New Customers Acquired Monthly

Your Industry

Business Context (Optional - for better AI recommendations)

0/100

Your Authentic LTV Results

Estimated Profit LTV / Customer

$ --

Based on margin, repeat purchases, and lifespan.

Monthly Cohort Value

$ --

Total LTV from new customers this month.

LTV:CAC Efficiency

-- PENDING

AI Optimization Plan

Personalized strategies to maximize your specific LTV metrics.

Quick Win (30 days)

AI Analysis Pending...

Calculations in progress.

Growth System (3-6 mo)

AI Analysis Pending...

Calculations in progress.

Strategic Moat (6-12 mo)

AI Analysis Pending...

Calculations in progress.

Total Potential LTV

Compound effect of all strategies

-- --% BOOST

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LTV Potential Calculator

Estimate Your E-commerce LTV Potential

Enter Your Data

Business Context (Optional - for better AI recommendations)

Your Authentic LTV Results

AI Optimization Plan

AI Analysis Pending...

AI Analysis Pending...

AI Analysis Pending...

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