Meet the Founders

The minds behind AdZeta.

We are a team of marketers, data scientists, and engineers on a mission to build a more profitable future for brands.

Founding Team
Abhi Agnihotri
Abhi Agnihotri
Founder & CEO
  • 2x founder, MBA (Business) & CS graduate. Bootstrapped an adtech company from $0 to $2.5M in revenue, overseeing $150M+ in ad spend across Google, Meta, DV360, Amazon and TikTok.
  • Spent 5+ years at enterprise level growth marketing, leading value-based bidding and first-party data activation initiatives across beauty, health & wellness, finance, DTC e-commerce and SaaS.
  • Built AdZeta to solve the problem he kept running into: ad platforms optimizing for the wrong signal and not focusing on profit-metrics.
Dr. Yannik Pitcan
Dr. Yannik Pitcan
Founding ML Engineer
  • PhD in Statistics from UC Berkeley; AB in Mathematics from Harvard; specializes in Bayesian modeling, causal inference and real-time bidding systems.
  • Ex-Google (Data Scientist) and tvScientific (Senior ML Engineer) where he built attribution models and production ML systems processing billions of ad events.
  • The mind behind AdZeta's pLTV engine: turning statistical theory and raw predictive values into calibrated bid signals that ad platforms can learn and improve from.
Jim Kernan
Jim Kernan
Chief Revenue Officer
  • Revenue leader who has scaled businesses from $0 to $100M+; previously CRO at Luxonis and GTM Innovation Lead at Stanley Black & Decker where he grew e-commerce from $0 to $40M.
  • Built and sold a computer vision SaaS platform; 20 years of experience connecting data science to commercial outcomes across SaaS, e-commerce and AI.
  • At AdZeta, he bridges the gap between predictive intelligence and the revenue teams that need to act on it.
Advisors
Corinne Powers
Corinne Powers
ML & Data Science
  • Stanford PhD in Electrical Engineering; former VP of Data Science at Retina AI where she built the LTV models that power modern e-commerce acquisition strategies.
  • Research expertise in unsupervised ML, optimization and dynamical graphical models; now Managing Partner at Gadget Capital focused on quantitative risk.
  • Brings the scientific rigor behind AdZeta's predictive modeling approach.
Doug Wiesen
Doug Wiesen
GTM & Partnerships
  • 15+ years in adtech GTM across Google, LiveRamp, Circana and Scope3; built and scaled global partnerships with Meta, Amazon and The Trade Desk.
  • Grew product adoption 30-50% QoQ at multiple adtech platforms; managed 20-person global teams spanning implementation and technical account management.
  • Helps AdZeta navigate the platform ecosystem and accelerate strategic commercial growth.
Nikunj Koolar
Nikunj Koolar
Product
  • Head of Product at Meta who led the Ads API business; drove $2.66B in annual revenue growth at 30% YoY managing 30 PMs and 200+ engineers.
  • Previously CPO at an agentic AI startup serving Disney and Yahoo; 20+ years in product leadership spanning AdTech, AI, payments and developer productivity.
  • Guides AdZeta's product strategy at the intersection of predictive AI and ad platform activation.
Jason Steinberg
Jason Steinberg
Strategic Initiatives
  • Built Colgate's first DTC business from scratch across Amazon, Target, Walmart and Ulta; later served as GM of FILORGA US leading e-commerce and DTC channels.
  • Deep expertise in performance marketing analytics, conversion optimization and P&L ownership across major consumer brands.
  • Brings the operator's perspective to AdZeta: how growth teams actually make buying decisions and where pLTV fits in.
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